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Social Media - What to do
Listening Build ego searches using Technorati and Google Blogsearch Comment frequently (and meaningfully) on blogs that write about you and your posts Don't forget the conversations hiding in Twitter (use Summize.com) and Friendfeed. Be sure to stay aware of those. If you can afford it, buy professional listening tools, like Radian6 or others in that category. Use Google Reader to store your ego searches. Use Yahoo! Site Explorer to see who's linking to your site. Use heat map tools like
